This qualitative research will provide evidence-based findings on how citizens receive and perceive messages from violent extremist groups and identify the channels through which those messages are conveyed. Focus group report and recommendations will soon be available.
The MENA Regional Meeting in Tunisia (May 2-4) and West Africa Regional meeting in Abuja (May 23-25) will serve as an opportunity to bring together Club de Madrid Members with key regional and national interlocutors, from policy-makers to media actors, regional organizations, civil society organizations, youth and women groups, and grassroots practitioners, to address issues of effective messaging, online radicalization and recruitment, in order to reframe the narrative debate through the development of evidence-based recommendations on effective communication strategies, messaging and counter narratives.
About the Project:
The Club de Madrid 12 months project “Preventing Violent Extremism: Leaders telling a different story” aims at strengthening counter-narrative messaging and producing a multi-dimensional response to extremist messaging by channeling the collective expertise of policymakers, media representatives, experts, practitioners and the wisdom and experience of the Club de Madrid Members, all of them democratically elected, former Presidents and Prime Ministers.
The overall Objective is to improve national and regional responses to violent extremism threats by developing effective alternative and positive narratives against violent extremism using media tools and evidence-based findings. To that end, Club de Madrid facilitates national and regional consultations with key governmental and non-governmental stakeholders, including women and youth groups.
Structured Activities include regional forums, qualitative research and content analysis, CdM Member-led missions and bilateral meetings and online campaign & recommendations. Targeted countries are Tunisia, Lebanon and Nigeria.
